What is digital marketing?
Digital marketing is any marketing geared towards smartphones, laptops, tablets, or any other device that can connect to Wi-Fi. Traditional marketing focuses on radio, TV, print, and film. In contrast, when it comes to the latest digital marketing techniques, we want to think about apps, websites, blogs, social media, email, and online content.
Would my company benefit from digital marketing?
Of course, you don't have to replace your traditional marketing efforts with digital ones, but it's the 21st century. If the word digital doesn't come into your marketing strategy, then your business will not thrive.
Which digital marketing platforms should my business have a presence on?
There is absolutely no fixed answer to this question because you need to have a presence wherever your customers and audience are – and different businesses have different audiences. So find out where your customers are and follow them there.
How should your company measure its digital marketing success?
Success is measured using the same old metrics you use for any other marketing technique; traffic, leads, and customers. On social media platforms, counting the number of followers you have can help you understand your reach, but what determines its success is how much traffic it diverts to your site, how many of them are qualified leads, and how many become customers.
What are the benefits of digital marketing for my company?
The digital world has forever changed how customers and businesses communicate with each other. Being accessible to your current customers and prospective clients via digital media is essential to developing relationships with customers and helping them through the sales funnel.
Can social media marketing help my business?
Yes, Utilizing social media marketing will give your business the kickstart it needs. On the other hand, not using social media marketing can harm your business since having an online presence on social media is expected by any reputable firm or company.