You will likely come across a new vocabulary and set of ideas as you dive into digital marketing, search engine optimization, and paid search advertising. For example, if you haven’t already, you probably have questions about how landing pages fit into your digital marketing strategy. Although creating a landing page may appear straightforward, lead conversion relies heavily on landing pages.
What is a Landing Page?
A standalone web page designed specifically for a marketing or advertising campaign is known as a Landing Page. A call to action, or CTA, is a single goal for landing pages.
Throughout the inbound marketing cycle, landing pages are utilized at various points. Landing pages can help you achieve your goal at any stage of the purchase process, from introducing a user in your target market to your brand to converting a lead into a paying customer.
How productive is a Landing Page?
Exciting data were presented in a survey regarding the effectiveness of landing pages. Despite only 11% of conversions, 70% of landing pages contained more than five call-to-action links. On the other hand, only one call to action on landing pages led to 14% of conversions.
The fact that conversion rates for landing pages with satisfied customer reviews, photographs, and social media posts are 13 percent, compared to 11 percent for pages without social proof, demonstrates the value of social proof on landing pages. In addition, the conversion rate for mobile-responsive landing pages was 12%, while the conversion rate for desktop-only versions of landing pages was 11%.
Lead Generation Landing Page
The primary purpose of a lead-generation or lead-capture landing page is to collect leads through the use of a data capture form. These pages are very adaptable, but they are most often used in the middle of the sales funnel when customers are evaluating your products and on the verge of deciding to buy or leave. It simultaneously makes a request and offers a reward. The offer you’re promoting to get leads is the reward, and the information you ask for in your form is the request. The balance between the demand and the price should be good. It must be worth the customer’s time to sign up for your mailing list and give you their information for whatever you’re advertising.
Why is Landing Page important?
Because they perceive it as expensive and time-consuming, some marketers fail to incorporate landing page design and development into their digital marketing strategy. However, your website’s conversion rate optimization results could be harmed if you don’t consider the benefits of landing page SEO.
Are you still unsure of the significance of landing page conversion for your company? The top reasons why optimizing your landing page should be one of your top priorities are as follows:
- Maximize Your Search Campaigns
- Increase Conversion Rates
- Increase Potential Leads
- Increase Valuable Data and Actionable Insights
- Improve User Experience (UX)
- Gather Information About Your Prospects’ Demographics
- Offer insights into how well your marketing offers work
Essential Features of a Landing Page for capturing more Leads
Everything starts with first impressions. You only have a few seconds to reach a potential lead once they arrive on your page before they leave again. Therefore, a custom design that is eye-catching, uncluttered, and simple to read is one of the most crucial components of any lead-nurturing landing page. A generic page that looks like all of your other carriers won’t be able to make unique content, and a custom template made just for this kind of content will have a much better chance of bringing in new customers.
Responsiveness on mobile devices
Your page should also fully adapt to mobile devices. For example, you can’t use a design that only looks good when viewed on a computer when more people than ever are using their smartphones to find information. On the other hand, if you invest in a responsive design that looks good on any device, you’ll get many more people to sign up.
Additionally, it would help if you made it simple for leads to contact your business. For example, include a contact form, email address, or both, as well as phone numbers. It will be easier for people to reach you if you have as much information as possible that will assist them in finding you. Demonstrating how simple it is for people to get in touch with you through various channels also helps build trust.
Showing real people who have benefited from your product or service is another way to gain trust. Additionally, testimonials are a great way to build rapport. Customer reviews are more relatable to people than the information you provide about your business. Please use at least one testimonial, and don’t forget to include a picture next to it.
Use powerful language that subconsciously reaches your audience on a more profound level. You can use words like “you,” “your,” “feel,” “get,” and “have” in your content to make it stand out. Maintain content that is simple to scan as well. It would help if you aimed for short paragraphs and numerous bulleted lists that are simple to check for information.
Optimizing each landing page for a single objective is essential. It could be a special deal, a free trial, entering a contest, signing up for a webinar, or downloading an eBook. Place one CTA button above the fold, so the viewer isn’t distracted from the main objective by too many CTAs or links to other pages.
Are you unsure of the best kind of landing page for your campaign? It depends on your business model and objectives. Make it simple for visitors to convert by deciding what you want them to do on your website that makes the most sense for your business.
Your website provides customers with a wealth of information about your products and services and tells your brand’s story. Your website makes it easy for potential customers to find the information they need to make a purchase and gain a better understanding of who you are. However, even though your website is a great way to get leads, sometimes you need to promote your business in a more focused way.